hmmm. I guess, personally, i wouldn't try to sell anyone Vector unless their hardware is really old or they're interested in learning how Linux works without going to the extremes of Linux from Scratch. For a general desktop user with a decent box( Most Norwegians have quite powerful boxes) i would probably stick Ubuntu on it. It is safe, well supported, does it's job well, looks both distinctive and quite good in later releases and there's very little probability that a someone will mess it up in a big way. The downside to this is bloat compared to some other Linux distros( Vector as an example).
Vector is by no means a very advanced distro and has some of these advantages in some degree, but is more transparent and for a lot of task, IMO, more techy. This is also why i love it. I've messed it up alot of times, left it, fixed it and came back for more. Vector has learned me a lot about my computer. But for a general user this can be quite intimidating.
The biggest selling point for Linux in Norway, IMO, is it's tendency to function well longer than a typical Windows box. Many people by a new computer when a new release of Windows is out, if not more often. Most people don't know how to clean their install of all the cruft(malware, viruses, spyware, replicated dependencies and so forth) that a Windows box accumulates over time. In Linux this i generally not a problem. My own Vector lappy is in Norway quite old, but in a global perspective it's a very new and powerful computer( it's on its fourth year now). Vector runs faster on it than the original XP did and can perform a good number of processes at the same time. My father, by contrast, owns two laptops and is considering getting a desktop. His oldest has kept its XP install all its life and is now very slow, useless for most tasks other than simple web browsing( and is rapidly getting useless for that too). His newest is a Vista machine more powerful than any of my three machines( all laptops BTW) but performs worse than my oldest these days. All because of Windows faults. I don't expect this to change with 7.
This is a very nice vector of attack as it were. I'm installing a lot of cross platform software on my fathers computers, hoping one day to wipe Windows away and install Ubuntu( or some other distro) on them. It's a slow process though. Another selling point is better security.
Don't know if this is a useful perspective or even relative or coherent most of the time, but it's my two NoKs on the subject.
I would be very interested in knowing what is intimidating in Vector for you, would be really useful information.