That's the problem with users today. They expect a shiny interface and lord help a duck if they have to do anything other than point and click.
I look at Ubuntu and see a distro driven by a dev with delusions of grandeur. Contrary to what Shuttleworth may think or believe, Ubuntu will never knock Windows from the perch of most commonly used OS. And if he manages to get Ubuntu to work just like Windows does, it will be its downfall as it'll be the most bloated and unwieldy OS out there.
Lord help a user if they fire up their computer and all they see is a blinking cursor next to something like C:\>
Or worse yet, username:$
I cut my teeth on CPM, MS-DOS, AIX, and VMS. My first hands on Unix box was an AT&T 3B2. Point and click? BAH! What's that?
Users today don't know what a bad experience is. They think if they can't click on something and it doesn't work, the world is going to come to an end. Phooey!