Had to make exe as root, after reboot from print settings the printer was listed and I selected and applied.
The printer now does a test print from the same dialog box and sets url as parallel:/dev/lp0.
However I can not print from apps as user or root. the apps list lpr.evince shows lpr=/dev/lp0.
EDIT: sorry forgot to set printer as default..now appears to print from evince and abiword..need ink to be sure..image is very faint