I know where you are coming from. In the past VL can probably be rightly accused of some unprofessional and or inconsistent looking graphical screens that might put some folks off. I think VL SOHO 5.8 went a long way to improving our look, but as the PP says looks are always in the eye of the beholder.
I do think you raise a good point, anything we can do to improve our image is worthwhile, but one can never please all the people all the time. IMHO though, our primary goal (given our limited number of developers) should always be to keep VL fast and stable - something I believe we excel at over many other distros.