I think not every distro can be as big as Ubuntu, Suse, Fedora, etc. There is not enough market for all of them. I suspect the number of active projects will decrease in a future. For that reason, imho, vl should not attemp to compite with those distros or attemp to become one of them. So stay small. Hence, if you not sell quantity as Ubuntu, you have to sell quality, and try to find your place in the market.
We have seen this topic before, and the brainstorm is too big. We should focus and establish a few, short term goals and try to reach them.
May be the first one should be to remake the website. Ok, if that is what we need, lets focus on that, or something else, but needs to be one thing or two, because the forces for more are missing. Little steps.
My 2 cents:
In little companies a very important thing is to stay very well organized. I read Linus don't contribute for the kernel anymore, but writes code for Git. The management and organization is as much important as the project it self. We don't know if more developers will show up. Perhaps the way to go is to find a way of maximize the current forces. I am thinking at loud, but may be some kind of collaborative web site, when everybody could see the structure of the project, the goals, the intermediate task, what is needed, what is done and what is missing, etc; could help. Even in that way a more flexible system of collaboration and contribution can be implemented. In that way temporary and occasional contributors could help in minor tasks and give the main devs more time for working in the big things.
- Find related services to offer, such as Darrell support project. Special installations and configurations, networking, I don't know. Perhaps try to find a local partner for, for example, distribute / install ready to use CRM, CMS and other management tools for small / medium size companies.